FASCINATING ARTICLE ON THE EFFECTS OF COLOR

.....from the University of Rochester, a leader in the field of color psychology-

"The subconscious effects of color is a hot area of research, in part because marketers try to use color to hook us on whatever they're trying to sell."

We've known for years that we're being tracked and observed to further the cause of market research, but only now has the level of sophistication become pretty fascinating. Red aids in recall and attention to detail as it's a provocative color. Blue is calming and stirs the imaginations and helps when an amount of invention is required. So when we consider how to make our homes stand out from the crowd, drawing the buyer into the space, let's not discount the psychological implications of color. And when we seek to improve our homes so they are more comfortable to live in, choose your colors carefully.